Broom Boats Ltd, Britain's longest established boat-building firm, is to start building its power cruisers again after a major re-organisation. It is only five months after it changed hands under difficult financial circumstances. The news, which should reassure many boat owners and those in the Norfolk Broads boat construction business, follows actions by new investors who took the company over in July and have since carried out a major financial re-organisation.
Boat-builder C.J.Broom Ltd., the subsidiary company of 112-year-old Broom Boats Ltd., of Brundall, Norfolk, went into voluntary liquidation two months ago with major debts and redundancies.
Today investor Mark Garner, now managing director, said: "I am pleased to say we have completed a total business review and re-organisation. We also have a new dealer network which has provided us with sales worth £1.5 - £2.5 million, sufficient for us to re-employ some of our past talented boat-building craftsmen.
"As a result we have been able to appoint a new and inspired management team, confirm total staff of 74 to both build boats and run marina services as one company, Broom Boats Ltd."
The new sales are for up to seven new cruisers being built in the next 12 months and work has already started. The Broom marina and boat service and repair business which always operated under the Broom Boats Ltd banner did not lose money in its own right and is largely un-affected.
Mr Garner also announced a new major investor and director to aid development. He is entrepreneur Tony Chancellor of Norfolk.
In future, prospective owners will buy only from dealers, not direct from Broom. The new dealer network includes two new firms. One is Norfolk Yacht Agency, a sales organisation which moves around 300 new and used boats a year and which has already brought in an order worth more than £650,000 - for a Broom 450, twin engined luxury cruiser capable of 30 knots.
James Fraser, who owns NYA, said: "We hope our representation of Broom here in East Anglia but also among our many contacts elsewhere should help their growth."
Broom have also appointed a new Thames region dealer, Thames Boat Sales of Bray, run by Dominic Smulders. He and the other existing dealers, in Ireland, Holland and Germany, also Newark, have confirmed or have pending, subject to finance, sales worth up to a further £2 million which should keep the reduced building force busy for a year.
A new Broom 395 is already in build at the yard along with a 450.
For further information, contact:
Mark Garner,
Managing Director, Broom Boats Ltd.
01603 712334 or 0790 185 8791.
or E-mail : mgarner@broomboats.com
Today investor Mark Garner, now managing director, said: "I am pleased to say we have completed a total business review and re-organisation. We also have a new dealer network which has provided us with sales worth £1.5 - £2.5 million, sufficient for us to re-employ some of our past talented boat-building craftsmen.
"As a result we have been able to appoint a new and inspired management team, confirm total staff of 74 to both build boats and run marina services as one company, Broom Boats Ltd."
The new sales are for up to seven new cruisers being built in the next 12 months and work has already started. The Broom marina and boat service and repair business which always operated under the Broom Boats Ltd banner did not lose money in its own right and is largely un-affected.
Mr Garner also announced a new major investor and director to aid development. He is entrepreneur Tony Chancellor of Norfolk.
In future, prospective owners will buy only from dealers, not direct from Broom. The new dealer network includes two new firms. One is Norfolk Yacht Agency, a sales organisation which moves around 300 new and used boats a year and which has already brought in an order worth more than £650,000 - for a Broom 450, twin engined luxury cruiser capable of 30 knots.
James Fraser, who owns NYA, said: "We hope our representation of Broom here in East Anglia but also among our many contacts elsewhere should help their growth."
Broom have also appointed a new Thames region dealer, Thames Boat Sales of Bray, run by Dominic Smulders. He and the other existing dealers, in Ireland, Holland and Germany, also Newark, have confirmed or have pending, subject to finance, sales worth up to a further £2 million which should keep the reduced building force busy for a year.
A new Broom 395 is already in build at the yard along with a 450.
For further information, contact:
Mark Garner,
Managing Director, Broom Boats Ltd.
01603 712334 or 0790 185 8791.
or E-mail : mgarner@broomboats.com
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